Safety On Board

For a Microeconomics class at Pepperdine, my group put together a presentation on Southwest Airlines. Aside from an extensive economic cost analysis, part of the presentation requirements were to research and present the company’s corporate culture. I put together this TriFold pamphlet as a way for our classmates to get a sense of Southwest’s vibe and the way they interact with their customers. We began our presentation the same way a flight prepares for take off; we made an announcement to our passengers.

Most of the information on this pamphlet is playful and sarcastic. The biographies on the back in particular poke fun at the classmates I was presenting with, as well as myself. All of the images are courtesy of Southwest Airlines, and Pepperdine University. This pamphlet was made solely using Apple’s Pages Application.

Click the images to enlarge.